One of the major players from the industry has recognized the potential of “Entertain Me”: Discovery will be offering multiple channels through the new Pay TV concept of POST Luxembourg. Customers now have even more choices over which channels to subscribe to.
First things first: What is “Entertain Me?”
The pioneering innovation takes TV experiences to the next level, by learning from the participatory web. Instead of offering a specific bundle of channels to its audience, PostTV now lets the customer decide which channels to include in their personalized Pay TV bundle. Subscriptions can be modified on a monthly basis, and every single customer can decide between multiple package sizes, varying in amount of channels and price.
From now on, several amazing channels will become accessible on “Entertain me!”. Anew arrangement between POST Luxembourg and Discovery provides finally adds beloved channels like Animal Planet, Discovery Channel, DMAX, Discovery Science and TLC to the catalogue. Customers will be able, more than ever, to explore the world with these programs, as they are available from package level S upwards. Eurosport 1 German and French will continue to be available in the basic tier whereas Eurosport 2 in French and German, another novel addition to the Entertain Me package, as well as the Portuguese, German & French version of Eurosport 1 HD will be available as part of the S package. This choice enables every individual to watch his or her favorite sport in a preferred language.
Alteox is the exclusive content consultant for POST Luxembourg and responsible for the improved collaboration between the distributor and Discovery. Sven Breckler, CEO of Alteox Media Consulting, is “very happy that Discovery recognized the opportunities of “Entertain Me”. Their portfolio adds value to the product and increases the choice for the customers of PostTV.”
”The newly formed cooperation between POST Luxembourg and Discovery marks an exciting step for us, underlining our innovative distribution strategy”, Thomas Bichlmeir, Director Distribution& Commercial Strategy at Discovery Germany states. “With this first of its kind Pilot Project with PostTV, we are able to offer fans the possibility to individually pick and choose the channels they love and want for their TV bouquet.”
The new channels are already implemented and available on PostTV.